APA (7th ed.) Citation

Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2011). Basic marketing: A marketing strategy planning approach (18th ed.). McGraw-Hill Irwin.

Chicago Style (17th ed.) Citation

Perreault, William D., Joseph P. Cannon, and E. Jerome McCarthy. Basic Marketing: A Marketing Strategy Planning Approach. 18th ed. New York: McGraw-Hill Irwin, 2011.

MLA (9th ed.) Citation

Perreault, William D., et al. Basic Marketing: A Marketing Strategy Planning Approach. 18th ed. McGraw-Hill Irwin, 2011.