Marketing management /

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Keller, Kevin Lane
Format: Book
Published: New Delhi: Prentice Hall of India, c2009.
Edition:13th ed.
Subjects:
Online Access:http://www.loc.gov/catdir/toc/ecip087/2008000337.html
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MARC

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020 |a 9788120335707  |c TZS 29,560/= 
040 |a MCCL  |b eng.  |e AACR 2nd rev. ed. 
082 0 0 |a 658.8 KOT 
100 1 |a Kotler, Philip. 
245 1 0 |a Marketing management /  |c Philip Kotler and Kevin Lane Keller. 
250 |a 13th ed. 
260 |a New Delhi:  |b Prentice Hall of India,  |c c2009. 
300 |a xxxiii, 634p. :  |b ill.pictures ;  |c 27cm. 
504 |a Includes bibliographical references and index. 
546 |a eng. 
650 0 |a Marketing 
650 0 |a Marketing management 
700 1 |a Keller, Kevin Lane, 
856 4 1 |u http://www.loc.gov/catdir/toc/ecip087/2008000337.html 
942 |c BK 
999 |c 12359  |d 12359