Marketing : the core /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Boston :
McGraw-Hill/Irwin,
c2004.
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| Subjects: | |
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| Physical Description: | 1v.(various pagings): col. ill. ; 28cm. |
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| Bibliography: | Includes bibliographical references (CN1-CN14) and index. |
| ISBN: | 007121478X |