Kerin, R. A., Hartley, S. W., & Rudelius, W. (2004). Marketing: The core. McGraw-Hill/Irwin.
芝加哥风格引文Kerin, Roger A., Steven William Hartley, 与 William Rudelius. Marketing: The Core. Boston: McGraw-Hill/Irwin, 2004.
MLA引文Kerin, Roger A., et al. Marketing: The Core. McGraw-Hill/Irwin, 2004.
警告：这些引文格式不一定是100％准确.