Cita APA (7a ed.)

Kerin, R. A., Hartley, S. W., & Rudelius, W. (2004). Marketing: The core. McGraw-Hill/Irwin.

Cita Chicago Style (17a ed.)

Kerin, Roger A., Steven William Hartley, y William Rudelius. Marketing: The Core. Boston: McGraw-Hill/Irwin, 2004.

Cita MLA (9a ed.)

Kerin, Roger A., et al. Marketing: The Core. McGraw-Hill/Irwin, 2004.