Global marketing : foreign entry, local marketing & global management /

Global marketing : foreign entry, local marketing & global management /

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Bibliographic Details
Main Author:	Johansson, Johny K.
Format:	Book
Published:	Boston : McGraw-Hill Irwin, c2006.
Edition:	4th ed.
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	Export marketing. Marketing management
Online Access:	http://www.loc.gov/catdir/enhancements/fy0623/2005041505-d.html http://www.loc.gov/catdir/enhancements/fy0623/2005041505-t.html
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