Global marketing : foreign entry, local marketing & global management /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Boston :
McGraw-Hill Irwin,
c2006.
|
| Edition: | 4th ed. |
| Series: | McGraw-Hill/Irwin series in marketing
|
| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/enhancements/fy0623/2005041505-d.html http://www.loc.gov/catdir/enhancements/fy0623/2005041505-t.html |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000cam a22000004a 4500 | ||
|---|---|---|---|
| 005 | 20251009051842.0 | ||
| 020 | |a 0072961805 |c TZS 10,000/= | ||
| 040 | |a MCCL |b eng. |e AACR 2nd rev. ed. | ||
| 082 | 0 | 0 | |a 658.84 JOH |
| 100 | 1 | |a Johansson, Johny K. | |
| 245 | 1 | 0 | |a Global marketing : |b foreign entry, local marketing & global management / |c Johny K. Johansson. |
| 250 | |a 4th ed. | ||
| 260 | |a Boston : |b McGraw-Hill Irwin, |c c2006. | ||
| 300 | |a xvi, 647 p. : |b ill. ; |c 29cm. | ||
| 440 | 0 | |a McGraw-Hill/Irwin series in marketing | |
| 504 | |a Includes bibliographical references and index. | ||
| 546 | |a eng. | ||
| 650 | 0 | |a Export marketing. | |
| 650 | 0 | |a Marketing management | |
| 856 | 4 | 2 | |u http://www.loc.gov/catdir/enhancements/fy0623/2005041505-d.html |
| 856 | 4 | 1 | |u http://www.loc.gov/catdir/enhancements/fy0623/2005041505-t.html |
| 942 | |c BK | ||
| 999 | |c 12315 |d 12315 | ||