Global marketing : foreign entry, local marketing & global management /
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| 主要作者: | |
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| 格式: | 图书 |
| 出版: |
Boston :
McGraw-Hill Irwin,
c2006.
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| 版: | 4th ed. |
| 丛编: | McGraw-Hill/Irwin series in marketing
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| 主题: | |
| 在线阅读: | http://www.loc.gov/catdir/enhancements/fy0623/2005041505-d.html http://www.loc.gov/catdir/enhancements/fy0623/2005041505-t.html |
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| 实物描述: | xvi, 647 p. : ill. ; 29cm. |
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| 参考书目: | Includes bibliographical references and index. |
| ISBN: | 0072961805 |