International marketing /
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| Autres auteurs: | |
|---|---|
| Format: | Livre |
| Publié: |
New York:
McGraw-Hill,
c2016.
|
| Édition: | 17th ed. |
| Sujets: | |
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| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20251008123517.0 | ||
| 020 | |a 9781259253065 |c TZS 131,220/= | ||
| 040 | |a MCCL |b eng. |e AACR 2nd rev. ed. | ||
| 082 | |a 658.8 INT | ||
| 245 | |a International marketing / |c Philip R. Cateora...[et al.] | ||
| 250 | |a 17th ed. | ||
| 260 | |a New York: |b McGraw-Hill, |c c2016. | ||
| 300 | |a xxxvi, 662 p.: |b ill.(chiefly col.); |c 28cm. | ||
| 504 | |a Includes index | ||
| 546 | |a eng. | ||
| 650 | |a International business enterprises | ||
| 650 | |a Export marketing | ||
| 700 | |a Cateora,Philip R. | ||
| 942 | |c BK | ||
| 999 | |c 12314 |d 12314 | ||