International marketing /
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| Format: | Book |
| Published: |
New York:
McGraw-Hill,
c2016.
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| Edition: | 17th ed. |
| Subjects: | |
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| Physical Description: | xxxvi, 662 p.: ill.(chiefly col.); 28cm. |
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| Bibliography: | Includes index |
| ISBN: | 9781259253065 |