Cateora,Philip R. (2016). International marketing (17th ed.). McGraw-Hill.
Cita Chicago Style (17a ed.)Cateora,Philip R. International Marketing. 17th ed. New York: McGraw-Hill, 2016.
Cita MLA (9a ed.)Cateora,Philip R. International Marketing. 17th ed. McGraw-Hill, 2016.
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