Global marketing : / Svend Hollensen
Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field
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| Autor principal: | |
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| Formato: | Livro |
| Publicado em: |
Harlow :
Financial Times/Prentice Hall,
c2004.
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| Edição: | 3rd ed. |
| Assuntos: | |
| Tags: |
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Mzumbe University-Mbeya Campus library
| Área/Cota: |
658.8 HOL |
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| Cód. Barras: | On Shelf |