Global marketing : / Svend Hollensen

Global marketing : / Svend Hollensen

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Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field

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Detalhes bibliográficos
Autor principal: Hollensen Svend
Formato: Livro
Publicado em: Harlow : Financial Times/Prentice Hall, c2004.
Edição:3rd ed.
Assuntos:
Export marketing
Global marketing research
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