Global marketing : / Svend Hollensen

Global marketing : / Svend Hollensen

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Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field

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Détails bibliographiques
Auteur principal:	Hollensen Svend
Format:	Livre
Publié:	Harlow : Financial Times/Prentice Hall, c2004.
Édition:	3rd ed.
Sujets:	Export marketing Global marketing research
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