Global marketing : / Svend Hollensen
Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field
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| Auteur principal: | |
|---|---|
| Format: | Livre |
| Publié: |
Harlow :
Financial Times/Prentice Hall,
c2004.
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| Édition: | 3rd ed. |
| Sujets: | |
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| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 005 | 20251008095733.0 | ||
| 020 | |a 9788081282140 |c TZS 48,000/= | ||
| 040 | |a MCCL |b eng. |e AACR 2nd rev. ed. | ||
| 082 | |a 658.84 HOL | ||
| 100 | 1 | |a Hollensen Svend . | |
| 245 | 1 | 0 | |a Global marketing : |c a decision-oriented approach |b / Svend Hollensen |
| 250 | |a 3rd ed. | ||
| 260 | |a Harlow : |b Financial Times/Prentice Hall, |c c2004. | ||
| 300 | |a xxxix, 717 p. : |b ill. ; |c 27cm. | ||
| 500 | |a A Decision-Oriented Approach | ||
| 504 | |a Includes index. | ||
| 520 | |a Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field | ||
| 546 | |a eng. | ||
| 650 | 0 | |a Export marketing | |
| 650 | 0 | |a Global marketing research | |
| 942 | |c BK | ||
| 999 | |c 12311 |d 12311 | ||