Global marketing : / Svend Hollensen
Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field
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| Auteur principal: | |
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| Format: | Livre |
| Publié: |
Harlow :
Financial Times/Prentice Hall,
c2004.
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| Édition: | 3rd ed. |
| Sujets: | |
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| Résumé: | Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field |
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| Description: | A Decision-Oriented Approach |
| Description matérielle: | xxxix, 717 p. : ill. ; 27cm. |
| Bibliographie: | Includes index. |
| ISBN: | 9788081282140 |