Global marketing : / Svend Hollensen
Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Publicado: |
Harlow :
Financial Times/Prentice Hall,
c2004.
|
| Edición: | 3rd ed. |
| Materias: | |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| Sumario: | Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field |
|---|---|
| Notas: | A Decision-Oriented Approach |
| Descripción Física: | xxxix, 717 p. : ill. ; 27cm. |
| Bibliografía: | Includes index. |
| ISBN: | 9788081282140 |