Marketing : principles & perspectives /

Marketing : principles & perspectives /

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Detalhes bibliográficos
Autor principal:	Bearden, William O.
Outros Autores:	Ingram, Thomas N., LaForge, Raymond W.
Formato:	Livro
Publicado em:	New York : McGraw-Hill/Irwin, c2004.
Edição:	4th ed.
Colecção:	McGraw-Hill/Irwin series in marketing
Assuntos:	Marketing > United States.
Acesso em linha:	http://www.loc.gov/catdir/description/mh031/2002035590.html http://www.loc.gov/catdir/toc/mh031/2002035590.html
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