Marketing : principles & perspectives /

Marketing : principles & perspectives /

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Détails bibliographiques
Auteur principal:	Bearden, William O.
Autres auteurs:	Ingram, Thomas N., LaForge, Raymond W.
Format:	Livre
Publié:	New York : McGraw-Hill/Irwin, c2004.
Édition:	4th ed.
Collection:	McGraw-Hill/Irwin series in marketing
Sujets:	Marketing > United States.
Accès en ligne:	http://www.loc.gov/catdir/description/mh031/2002035590.html http://www.loc.gov/catdir/toc/mh031/2002035590.html
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