Marketing : principles & perspectives /
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| Main Author: | Bearden, William O. |
|---|---|
| Other Authors: | Ingram, Thomas N., LaForge, Raymond W. |
| Format: | Book |
| Published: |
New York :
McGraw-Hill/Irwin,
c2004.
|
| Edition: | 4th ed. |
| Series: | McGraw-Hill/Irwin series in marketing
|
| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/description/mh031/2002035590.html http://www.loc.gov/catdir/toc/mh031/2002035590.html |
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