Marketing : principles & perspectives /
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| Auteur principal: | |
|---|---|
| Autres auteurs: | , |
| Format: | Livre |
| Publié: |
New York :
McGraw-Hill/Irwin,
c2004.
|
| Édition: | 4th ed. |
| Collection: | McGraw-Hill/Irwin series in marketing
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| Sujets: | |
| Accès en ligne: | http://www.loc.gov/catdir/description/mh031/2002035590.html http://www.loc.gov/catdir/toc/mh031/2002035590.html |
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| 020 | |a 0072539097 |c TZS 8,000/= | ||
| 040 | |a MCCL |b eng. |e AACR 2nd rev. ed. | ||
| 082 | 0 | 0 | |a 658.8 BEA |
| 100 | 1 | |a Bearden, William O. | |
| 245 | 1 | 0 | |a Marketing : |b principles & perspectives / |c William O. Bearden, Thomas N. Ingram and Raymond W. LaForge. |
| 250 | |a 4th ed. | ||
| 260 | |a New York : |b McGraw-Hill/Irwin, |c c2004. | ||
| 300 | |a xl, 596 p. : |b col. ill. ; |c 28 cm. | ||
| 440 | 0 | |a McGraw-Hill/Irwin series in marketing | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 546 | |a eng. | ||
| 650 | 0 | |a Marketing |z United States. | |
| 700 | 1 | |a Ingram, Thomas N. | |
| 700 | 1 | |a LaForge, Raymond W. | |
| 856 | 4 | 2 | |u http://www.loc.gov/catdir/description/mh031/2002035590.html |
| 856 | 4 | 1 | |u http://www.loc.gov/catdir/toc/mh031/2002035590.html |
| 942 | |c BK | ||
| 999 | |c 12289 |d 12289 | ||