Marketing : principles & perspectives /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
New York :
McGraw-Hill/Irwin,
c2004.
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| Edition: | 4th ed. |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/description/mh031/2002035590.html http://www.loc.gov/catdir/toc/mh031/2002035590.html |
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| Physical Description: | xl, 596 p. : col. ill. ; 28 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0072539097 |