Bearden, W. O., Ingram, T. N., & LaForge, R. W. (2004). Marketing: Principles & perspectives (4th ed.). McGraw-Hill/Irwin.
芝加哥风格引文Bearden, William O., Thomas N. Ingram, 与 Raymond W. LaForge. Marketing: Principles & Perspectives. 4th ed. New York: McGraw-Hill/Irwin, 2004.
MLA引文Bearden, William O., et al. Marketing: Principles & Perspectives. 4th ed. McGraw-Hill/Irwin, 2004.
警告：这些引文格式不一定是100％准确.