APA (7th ed.) Citation

Bearden, W. O., Ingram, T. N., & LaForge, R. W. (2004). Marketing: Principles & perspectives (4th ed.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Bearden, William O., Thomas N. Ingram, and Raymond W. LaForge. Marketing: Principles & Perspectives. 4th ed. New York: McGraw-Hill/Irwin, 2004.

MLA (9th ed.) Citation

Bearden, William O., et al. Marketing: Principles & Perspectives. 4th ed. McGraw-Hill/Irwin, 2004.