Services marketing /
With reference to India.
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New Delhi : New York :
Oxford University Press,
c2004.
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| Subjects: | |
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MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 005 | 20251008075251.0 | ||
| 020 | |a 0195667581 |c TZS 15,000/= | ||
| 040 | |a MCCL |b eng. |e AACR 2nd rev. ed. | ||
| 082 | |a 658.8 APT | ||
| 100 | 1 | |a Apte, Govind. | |
| 245 | 1 | 0 | |a Services marketing / |c Govind Apte. |
| 260 | |a New Delhi : |a New York : |b Oxford University Press, |c c2004. | ||
| 300 | |a xi, 440 p. : |b ill. ; |c 25 cm. | ||
| 500 | |a Includes index. | ||
| 520 | |a With reference to India. | ||
| 546 | |a eng. | ||
| 650 | 0 | |a Service industries |z India | |
| 650 | 0 | |a Marketing | |
| 942 | |c BK | ||
| 999 | |c 12287 |d 12287 | ||