Research methods for business students
This fully revised 9th edition provides excellent coverage guiding you through the entire process, from deciding on a research topic to writing your dissertation or project and presenting your academic poster. By taking a transactional approach, the textbook will help you choose your project through...
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| Format: | Livre |
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England:
Pearson
c 2012.
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| Édition: | 6th ed. |
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Table des matières:
- Research, reflective diaries and the purpose of this book Generating a research idea and developing your research proposal Critically reviewing the literature Understanding research philosophy and approaches to theory development Formulating the research design Negotiating access and research ethics Selecting samples Obtaining and evaluating secondary data Collecting primary data using observation Collecting primary data using interviews and diaries Collecting primary data using questionnaires Analysing data quantitatively Analysing data qualitatively Writing and presenting the project report