Research methods for business students
This fully revised 9th edition provides excellent coverage guiding you through the entire process, from deciding on a research topic to writing your dissertation or project and presenting your academic poster. By taking a transactional approach, the textbook will help you choose your project through...
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| Other Authors: | , |
| Format: | Book |
| Published: |
England:
Pearson
c 2012.
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| Edition: | 6th ed. |
| Subjects: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 005 | 20251008072720.0 | ||
| 020 | |a 9780273750758 |c TZS 96,200/= | ||
| 040 | |a MCCL |b eng. |e AACR 2nd ed. rev. | ||
| 082 | |a 650.072 SAU | ||
| 100 | |a SAUNDERS, M | ||
| 245 | |a Research methods for business students |c / Mark N.K.Saunders (Author), Philip Lewis (Author) and Adrian Thornhill (Author) | ||
| 250 | |a 6th ed. | ||
| 260 | |a England: |b Pearson |c c 2012. | ||
| 300 | |a xxxi, 696p. : |b col. ill. ; |c 28 cm | ||
| 504 | |a Includes index (p.839-851) | ||
| 505 | |a Research, reflective diaries and the purpose of this book Generating a research idea and developing your research proposal Critically reviewing the literature Understanding research philosophy and approaches to theory development Formulating the research design Negotiating access and research ethics Selecting samples Obtaining and evaluating secondary data Collecting primary data using observation Collecting primary data using interviews and diaries Collecting primary data using questionnaires Analysing data quantitatively Analysing data qualitatively Writing and presenting the project report | ||
| 520 | |a This fully revised 9th edition provides excellent coverage guiding you through the entire process, from deciding on a research topic to writing your dissertation or project and presenting your academic poster. By taking a transactional approach, the textbook will help you choose your project through critically reviewing the literature and designing your research, answering key questions such as: How do I generate a research idea and design my research, how do I review the literature critically, why is research philosophy relevant to my research, How do I collect and analyse my data, when and what do I need to write, how can I do research virtually.This comprehensive guide to conducting research will support you step-by-step at every stage of the process, offering a wealth of thought-provoking features and activities, such as tips and tricks from other students' experiences on their research projects and a complete glossary of terms. It provides case studies, news, and articles based on the latest virtual and face-to-face methods, discussing how research is used in practice within organisations worldwide. Written by experts in the field, this resource guides you through developing your research skills by taking a clear, concise, and transparent approach, helping you complete and successfully present your research." -- Provided by Publisher | ||
| 546 | |a eng. | ||
| 650 | |a Management Research Data processing | ||
| 650 | |a Business Research Methodology | ||
| 650 | |a Business Research Data processing | ||
| 700 | |a THORNHILL, A. | ||
| 700 | |a LEWIS, P. | ||
| 942 | |c BK | ||
| 999 | |c 12280 |d 12280 | ||