Strategic entrepreneurship/

The text offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasises its distinction from small business management. The textintegrates both conceptual and practical ideas from a broad grounding within wider economic, psychological a...

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主要作者: Wickham, Philip A.
其他作者: Wickham, P.A
格式: 图书
出版: New York: Prentice Hall, c2006.
版:4th ed.
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