New products management /
"The new edition provides the reader with the management approach through a marketing perspective. Comprehensive coverage of new product development process and practice prepares the reader to manage the people and processes from a marketing perspective. The authors aim to make the textbook inc...
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| Natura: | Libro |
| Pubblicazione: |
Boston :
McGraw-Hill Irwin,
c2008.
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| Edizione: | 9th ed. |
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| Accesso online: | http://www.loc.gov/catdir/enhancements/fy0743/2007036476-t.html http://www.loc.gov/catdir/enhancements/fy0743/2007036476-d.html |
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