New products management /

New products management /

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"The new edition provides the reader with the management approach through a marketing perspective. Comprehensive coverage of new product development process and practice prepares the reader to manage the people and processes from a marketing perspective. The authors aim to make the textbook inc...

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Bibliographic Details
Main Author: Crawford, C. Merle
Other Authors: Di Benedetto, C. Anthony
Format: Book
Published: Boston : McGraw-Hill Irwin, c2008.
Edition:9th ed.
Subjects:
New products Management
Innovations management
Online Access:http://www.loc.gov/catdir/enhancements/fy0743/2007036476-t.html
http://www.loc.gov/catdir/enhancements/fy0743/2007036476-d.html
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