New products management /
"The new edition provides the reader with the management approach through a marketing perspective. Comprehensive coverage of new product development process and practice prepares the reader to manage the people and processes from a marketing perspective. The authors aim to make the textbook inc...
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| Natura: | Libro |
| Pubblicazione: |
Boston :
McGraw-Hill Irwin,
c2008.
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| Edizione: | 9th ed. |
| Soggetti: | |
| Accesso online: | http://www.loc.gov/catdir/enhancements/fy0743/2007036476-t.html http://www.loc.gov/catdir/enhancements/fy0743/2007036476-d.html |
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| LEADER | 00000cam a22000004a 4500 | ||
|---|---|---|---|
| 005 | 20251006104222.0 | ||
| 020 | |a 9780073529882 |c TZS 10,000/= | ||
| 040 | |a MCCL |b eng. |e AACR 2nd rev. ed. | ||
| 082 | 0 | 0 | |a 658.578 CRA |
| 100 | 1 | |a Crawford, C. Merle. | |
| 245 | 1 | 0 | |a New products management / |c Merle Crawford & Anthony Di Benedetto. |
| 250 | |a 9th ed. | ||
| 260 | |a Boston : |b McGraw-Hill Irwin, |c c2008. | ||
| 300 | |a xviii, 558 p.: |b ill.; |c 24cm. | ||
| 504 | |a Includes bibliographical references (p. 505-508) and index. | ||
| 520 | |a "The new edition provides the reader with the management approach through a marketing perspective. Comprehensive coverage of new product development process and practice prepares the reader to manage the people and processes from a marketing perspective. The authors aim to make the textbook increasingly relevant to its users as this revision is considered to be a "new product.""--Jacket | ||
| 546 | |a eng. | ||
| 650 | 0 | |a New products Management | |
| 650 | 0 | |a Innovations management | |
| 700 | 1 | |a Di Benedetto, C. Anthony. | |
| 856 | 4 | 1 | |u http://www.loc.gov/catdir/enhancements/fy0743/2007036476-t.html |
| 856 | 4 | 2 | |u http://www.loc.gov/catdir/enhancements/fy0743/2007036476-d.html |
| 942 | |c BK | ||
| 999 | |c 12022 |d 12022 | ||