New products management /
"The new edition provides the reader with the management approach through a marketing perspective. Comprehensive coverage of new product development process and practice prepares the reader to manage the people and processes from a marketing perspective. The authors aim to make the textbook inc...
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| Опубликовано: |
Boston :
McGraw-Hill Irwin,
c2008.
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| Редактирование: | 9th ed. |
| Предметы: | |
| Online-ссылка: | http://www.loc.gov/catdir/enhancements/fy0743/2007036476-t.html http://www.loc.gov/catdir/enhancements/fy0743/2007036476-d.html |
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| Итог: | "The new edition provides the reader with the management approach through a marketing perspective. Comprehensive coverage of new product development process and practice prepares the reader to manage the people and processes from a marketing perspective. The authors aim to make the textbook increasingly relevant to its users as this revision is considered to be a "new product.""--Jacket |
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| Объем: | xviii, 558 p.: ill.; 24cm. |
| Библиография: | Includes bibliographical references (p. 505-508) and index. |
| ISBN: | 9780073529882 |