Strategic product creation : deliver customer satisfaction from every level of your company /

Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced i...

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书目详细资料
主要作者: Kerber, Ronald L.
其他作者: Laseter, Timothy M., Russell, Max
格式: 图书
出版: New York : McGraw-Hill, c2007.
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在线阅读:http://www.loc.gov/catdir/toc/ecip071/2006030953.html
http://www.loc.gov/catdir/enhancements/fy0669/2006030953-b.html
http://www.loc.gov/catdir/enhancements/fy0669/2006030953-d.html
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