Strategic product creation : deliver customer satisfaction from every level of your company /
Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced i...
Saved in:
| 主要作者: | |
|---|---|
| 其他作者: | , |
| 格式: | 图书 |
| 出版: |
New York :
McGraw-Hill,
c2007.
|
| 主题: | |
| 在线阅读: | http://www.loc.gov/catdir/toc/ecip071/2006030953.html http://www.loc.gov/catdir/enhancements/fy0669/2006030953-b.html http://www.loc.gov/catdir/enhancements/fy0669/2006030953-d.html |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
书本目录:
- Part I: Key concepts
- Product creation leadership: delivering business results
- Product idea generation: sensing customer needs and market opportunities
- Technology capabilities: separating invention and execution
- Product creation process design: leveraging discipline and judgment
- The competitive product portfolio: integrating process and product architecture
- People and project management: inspiring and leading the workforce
- Innovation partnerships: connecting the extended enterprise
- Part II: Case studies
- Walt Disney Imagineering: stories of the impossible
- Mars Incorporated: consumer-driven innovation
- Whirlpool Corporation: building a global product creation capability
- United Technologies Corporation: discipline and balance in innovation
- IBM: leveraging customer focus, research, and collaboration.