Strategic product creation : deliver customer satisfaction from every level of your company /
Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced i...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| مؤلفون آخرون: | , |
| التنسيق: | كتاب |
| منشور في: |
New York :
McGraw-Hill,
c2007.
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | http://www.loc.gov/catdir/toc/ecip071/2006030953.html http://www.loc.gov/catdir/enhancements/fy0669/2006030953-b.html http://www.loc.gov/catdir/enhancements/fy0669/2006030953-d.html |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|
جدول المحتويات:
- Part I: Key concepts
- Product creation leadership: delivering business results
- Product idea generation: sensing customer needs and market opportunities
- Technology capabilities: separating invention and execution
- Product creation process design: leveraging discipline and judgment
- The competitive product portfolio: integrating process and product architecture
- People and project management: inspiring and leading the workforce
- Innovation partnerships: connecting the extended enterprise
- Part II: Case studies
- Walt Disney Imagineering: stories of the impossible
- Mars Incorporated: consumer-driven innovation
- Whirlpool Corporation: building a global product creation capability
- United Technologies Corporation: discipline and balance in innovation
- IBM: leveraging customer focus, research, and collaboration.