Strategic product creation : deliver customer satisfaction from every level of your company /
Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced i...
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New York :
McGraw-Hill,
c2007.
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| Online-ссылка: | http://www.loc.gov/catdir/toc/ecip071/2006030953.html http://www.loc.gov/catdir/enhancements/fy0669/2006030953-b.html http://www.loc.gov/catdir/enhancements/fy0669/2006030953-d.html |
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