Strategic product creation : deliver customer satisfaction from every level of your company /

Strategic product creation : deliver customer satisfaction from every level of your company /

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Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced i...

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Bibliographic Details
Main Author: Kerber, Ronald L.
Other Authors: Laseter, Timothy M., Russell, Max
Format: Book
Published: New York : McGraw-Hill, c2007.
Subjects:
New products.
Production engineering.
Online Access:http://www.loc.gov/catdir/toc/ecip071/2006030953.html
http://www.loc.gov/catdir/enhancements/fy0669/2006030953-b.html
http://www.loc.gov/catdir/enhancements/fy0669/2006030953-d.html
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