rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Strategic product creation
    sub title: deliver customer satisfaction from every level of your company
  name:
    name part: Kerber, Ronald L.
    role:
      role term: creator
  name:
    name part: Laseter, Timothy M.
  name:
    name part: Russell, Max.
  type of resource: text
  origin info:
    place:
      place term: New York
    publisher: McGraw-Hill
    date issued: c2007
    issuance: monographic
  physical description:
    extent: xviii, 318 p. : ill. ; 24 cm.
  abstract: Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank. - Publisher
  table of contents: Part I: Key concepts -- Product creation leadership: delivering business results -- Product idea generation: sensing customer needs and market opportunities -- Technology capabilities: separating invention and execution -- Product creation process design: leveraging discipline and judgment -- The competitive product portfolio: integrating process and product architecture -- People and project management: inspiring and leading the workforce -- Innovation partnerships: connecting the extended enterprise -- Part II: Case studies -- Walt Disney Imagineering: stories of the impossible -- Mars Incorporated: consumer-driven innovation -- Whirlpool Corporation: building a global product creation capability -- United Technologies Corporation: discipline and balance in innovation -- IBM: leveraging customer focus, research, and collaboration.
  note: Ronald L. Kerber and Timothy M. Laseter, with Max Russell.
  note: Includes bibliographical references and index.
  note: eng.
  subject:
    topic: New products
  subject:
    topic: Production engineering
  classification: 658.575 KER
  identifier: 9780071486552
  identifier: http://www.loc.gov/catdir/toc/ecip071/2006030953.html
  identifier: http://www.loc.gov/catdir/enhancements/fy0669/2006030953-b.html
  identifier: http://www.loc.gov/catdir/enhancements/fy0669/2006030953-d.html
  related item:
    location:
      url: http://www.loc.gov/catdir/toc/ecip071/2006030953.html
  related item:
    location:
      url: http://www.loc.gov/catdir/enhancements/fy0669/2006030953-b.html
  related item:
    location:
      url: http://www.loc.gov/catdir/enhancements/fy0669/2006030953-d.html
  record info:
    record content source: MCCL
    record change date: 20251006103525.0
    language of cataloging:
      language term: eng.