Strategic product creation : deliver customer satisfaction from every level of your company /
Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced i...
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| Format: | Book |
| Published: |
New York :
McGraw-Hill,
c2007.
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| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/toc/ecip071/2006030953.html http://www.loc.gov/catdir/enhancements/fy0669/2006030953-b.html http://www.loc.gov/catdir/enhancements/fy0669/2006030953-d.html |
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|---|---|---|---|
| 005 | 20251006103525.0 | ||
| 020 | |a 9780071486552 |c TZS 10,000/= | ||
| 040 | |a MCCL |b eng. |e AACR 2nd rev. ed. | ||
| 082 | 0 | 0 | |a 658.575 KER |
| 100 | 1 | |a Kerber, Ronald L. | |
| 245 | 1 | 0 | |a Strategic product creation : |b deliver customer satisfaction from every level of your company / |c Ronald L. Kerber and Timothy M. Laseter, with Max Russell. |
| 260 | |a New York : |b McGraw-Hill, |c c2007. | ||
| 300 | |a xviii, 318 p. : |b ill. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Part I: Key concepts -- Product creation leadership: delivering business results -- Product idea generation: sensing customer needs and market opportunities -- Technology capabilities: separating invention and execution -- Product creation process design: leveraging discipline and judgment -- The competitive product portfolio: integrating process and product architecture -- People and project management: inspiring and leading the workforce -- Innovation partnerships: connecting the extended enterprise -- Part II: Case studies -- Walt Disney Imagineering: stories of the impossible -- Mars Incorporated: consumer-driven innovation -- Whirlpool Corporation: building a global product creation capability -- United Technologies Corporation: discipline and balance in innovation -- IBM: leveraging customer focus, research, and collaboration. | |
| 520 | |a Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank. - Publisher | ||
| 546 | |a eng. | ||
| 650 | 0 | |a New products. | |
| 650 | 0 | |a Production engineering. | |
| 700 | 1 | |a Laseter, Timothy M. | |
| 700 | 1 | |a Russell, Max. | |
| 856 | 4 | 1 | |u http://www.loc.gov/catdir/toc/ecip071/2006030953.html |
| 856 | 4 | 2 | |u http://www.loc.gov/catdir/enhancements/fy0669/2006030953-b.html |
| 856 | 4 | 2 | |u http://www.loc.gov/catdir/enhancements/fy0669/2006030953-d.html |
| 942 | |c BK | ||
| 999 | |c 12021 |d 12021 | ||