Strategic product creation : deliver customer satisfaction from every level of your company /
Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced i...
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| Autres auteurs: | , |
| Format: | Livre |
| Publié: |
New York :
McGraw-Hill,
c2007.
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| Sujets: | |
| Accès en ligne: | http://www.loc.gov/catdir/toc/ecip071/2006030953.html http://www.loc.gov/catdir/enhancements/fy0669/2006030953-b.html http://www.loc.gov/catdir/enhancements/fy0669/2006030953-d.html |
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| Résumé: | Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank. - Publisher |
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| Description matérielle: | xviii, 318 p. : ill. ; 24 cm. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780071486552 |