Kerber, R. L., Laseter, T. M., & Russell, M. (2007). Strategic product creation: Deliver customer satisfaction from every level of your company. McGraw-Hill.
Citação norma ChicagoKerber, Ronald L., Timothy M. Laseter, and Max Russell. Strategic Product Creation: Deliver Customer Satisfaction from Every Level of Your Company. New York: McGraw-Hill, 2007.
Citação norma MLAKerber, Ronald L., et al. Strategic Product Creation: Deliver Customer Satisfaction from Every Level of Your Company. McGraw-Hill, 2007.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.