Cita APA (7a ed.)

Kerber, R. L., Laseter, T. M., & Russell, M. (2007). Strategic product creation: Deliver customer satisfaction from every level of your company. McGraw-Hill.

Cita Chicago Style (17a ed.)

Kerber, Ronald L., Timothy M. Laseter, y Max Russell. Strategic Product Creation: Deliver Customer Satisfaction from Every Level of Your Company. New York: McGraw-Hill, 2007.

Cita MLA (9a ed.)

Kerber, Ronald L., et al. Strategic Product Creation: Deliver Customer Satisfaction from Every Level of Your Company. McGraw-Hill, 2007.