Management : leading & collaborating in a competitive world /
In this ever more competitive environment there are five essential types of performance, on which the organization beats, equals, or loses to the competition which are cost, quality, speed, innovation and service. These five performance dimensions, when done well, deliver value to the customer and c...
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| Format: | Book |
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Boston :
McGraw-Hill/Irwin,
c2011.
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| Edition: | 9th ed. |
| Subjects: | |
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| Summary: | In this ever more competitive environment there are five essential types of performance, on which the organization beats, equals, or loses to the competition which are cost, quality, speed, innovation and service. These five performance dimensions, when done well, deliver value to the customer and competitive advantage to you and your organization. Throughout the text Bateman & Snell remind students of these five dimensions and their impact on the "bottom line" with marginal icons contributing to the leadership and collaboration theme, which is the key to successful management. People working with one another, rather than against, is essential to competitive advantage |
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| Physical Description: | xxxvi, 663, [71] p. : ill. (chiefly col.) ; 28 cm. |
| Bibliography: | Includes bibliographical references (p. N1-N39) and indexes. |
| ISBN: | 9780078137242 |