E-business and e-commerce management : strategy, implementation, and practice

E-business and e-commerce management : strategy, implementation, and practice

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This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.

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Detalhes bibliográficos
Autor principal:	Chaffey, Dave
Outros Autores:	Dave chaffey
Formato:	Livro
Publicado em:	Harlow: Prentice-Hall, c2004.
Edição:	3nd ed.
Assuntos:	Electronic commerce Business enterprises > Computer networks E-Marketing
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