E-business and e-commerce management : strategy, implementation, and practice

E-business and e-commerce management : strategy, implementation, and practice

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This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.

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Détails bibliographiques
Auteur principal:	Chaffey, Dave
Autres auteurs:	Dave chaffey
Format:	Livre
Publié:	Harlow: Prentice-Hall, c2004.
Édition:	3nd ed.
Sujets:	Electronic commerce Business enterprises > Computer networks E-Marketing
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

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