E-business and e-commerce management : strategy, implementation, and practice

E-business and e-commerce management : strategy, implementation, and practice

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This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.

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Bibliographic Details
Main Author:	Chaffey, Dave
Other Authors:	Dave chaffey
Format:	Book
Published:	Harlow: Prentice-Hall, c2004.
Edition:	3nd ed.
Subjects:	Electronic commerce Business enterprises > Computer networks E-Marketing
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