E-business and e-commerce management : strategy, implementation, and practice
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
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| Formato: | Livro |
| Publicado em: |
Harlow:
Prentice-Hall,
c2004.
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| Edição: | 3nd ed. |
| Assuntos: | |
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| 020 | |a 0273707523 |c TZS 35,000/= | ||
| 040 | |a MCCL. |b eng. |e AACR 2nd .rev.ed | ||
| 082 | |a 658.05 CHA | ||
| 100 | |a Chaffey, Dave | ||
| 245 | |a E-business and e-commerce management : |b strategy, implementation, and practice |c / Dave Chaffey | ||
| 250 | |a 3nd ed. | ||
| 260 | |a Harlow: |b Prentice-Hall, |c c2004. | ||
| 300 | |a xxvi, 588p. : |b ill. ; |c 27 cm | ||
| 504 | |a Includes references and index | ||
| 520 | |a This volume covers business models, theoretical tools and international aspects of e-business and e-commerce. | ||
| 650 | |a Electronic commerce | ||
| 650 | |a Business enterprises--Computer networks | ||
| 650 | |a E-Marketing | ||
| 700 | |a Dave chaffey | ||
| 942 | |c BK | ||
| 999 | |c 11422 |d 11422 | ||