E-business and e-commerce management : strategy, implementation, and practice

This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.

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书目详细资料
主要作者: Chaffey, Dave
其他作者: Dave chaffey
格式: 图书
出版: Harlow: Prentice-Hall, c2004.
版:3nd ed.
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实物特征
总结:This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
实物描述:xxvi, 588p. : ill. ; 27 cm
参考书目:Includes references and index
ISBN:0273707523