International business : the challenge of global competition /

This text provides comprehensive coverage for instructors and adopters who like to deal with a broad range of topics and show students the steps a business must take to go global

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Détails bibliographiques
Auteur principal: Ball, Donald A.
Autres auteurs: McCulloch, Wendell H.
Format: Livre
Publié: Boston : McGraw-Hill/Irwin, 2008.
Édition:7th ed.
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Description
Résumé:This text provides comprehensive coverage for instructors and adopters who like to deal with a broad range of topics and show students the steps a business must take to go global
Description matérielle:xxxii, 623p. : ill. ; 28 cm.
Bibliographie:Includes indexes.
ISBN:9780073530161