Strategy : winning in the marketplace : core concepts, analytical tools, cases /

This book covers developments in business stategy theory and practice as: the growing scope and strategic importance of collaborative alliances; the continuing march of industries and companies to wider globalization; the inclusion of the resource-based view of the firm as standard part of strategic...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autor principal: Thompson, Arthur A.
Otros Autores: Gamble, John, Strickland, A. J.
Formato: Libro
Publicado: Boston: McGraw-Hill, c2004
Materias:
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!