Strategy : winning in the marketplace : core concepts, analytical tools, cases /

Strategy : winning in the marketplace : core concepts, analytical tools, cases /

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This book covers developments in business stategy theory and practice as: the growing scope and strategic importance of collaborative alliances; the continuing march of industries and companies to wider globalization; the inclusion of the resource-based view of the firm as standard part of strategic...

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书目详细资料
主要作者:	Thompson, Arthur A.
其他作者:	Gamble, John, Strickland, A. J.
格式:	图书
出版:	Boston: McGraw-Hill, c2004
主题:	Strategic planning management Strategic planning > Case studies
标签:	添加标签没有标签, 成为第一个标记此记录!

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